Case studies are dead. Long live success stories

This article is about case studies. No, no…do not stop reading. I have always believed that case studies are the second most boring documents produced in the entrepreneurial world after admin manuals. They are cold, dry, formulaic documents extolling the virtues of a process, product or company. Full of jargon, claims and assertions. Often trying […]

The post Case studies are dead. Long live success stories appeared first on Anecdote.

from Anecdote http://ift.tt/1FJdRvE
via IFTTT

Why marketing and sales need to embrace the art of storytelling

Storytelling caused an increase in productivity of 10% at ROCHE and an increase in employee satisfaction of 20%. Marketing and sales are far from dead and buried. In fact, these essential business facets are needed now more than ever. Yet, the way they are done needs to change, and embracing the art of storytelling is […]

The post Why marketing and sales need to embrace the art of storytelling appeared first on Anecdote.

from Anecdote http://ift.tt/1HvZDE5
via IFTTT

Do the Impossible

Today I had the good fortune to speak with George Blankenship at Fund Forum International 2015. In his long and storied career he has been a key customer experience architect at Gap, Apple, Microsoft and, most recently, Tesla Motors. During his presentations today, he took his audience inside Apple and Tesla to look at the […]

from Above and Beyond KM http://ift.tt/1H2VZ2V
via IFTTT