Is Business-centric Social Networking a Revolution -- or a Ruse? - Knowledge@Wharton
An interesting article to read on the subject, as the jury is out on this one for a lot of companies. I hear a lot of claims for this and wonder if it is just part of the normal technological hype that you see from time to time or does it have a role in business helping people to go across silos.
Do we need this or could something like Instant Messenger which is part of most organisations capabilities as part of their office suite be just as effective as say Yammer.
It could be that it just becomes part of the plumbing to businesses as the Internet has become since it's introduction and that the technology will evolve into standard enterprise software and become standards.
I think for a lot of companies they will try it as an experiment so long as it is done on a reasonable scale and see how it impacts on peoples day to day performance and also how it has helped the business to deliver real value to the end client. (I can remember trying Google Wave as a test and we soon found out it's limitations)
Anyway, please read the article and post any comments you might like to.