I had an interesting e-mail on Saturday evening from a colleague which highlighted how people are using Amazon's Mechanical Turk as a means of searching for the lost aviator Steve Fossett. This involves people getting involved in Human Intelligence Tasks or HITS and getting paid for it if it is acceptable.
I noticed that by this afternoon it was on the BBC web site so I imagine there are links all over the blogosphere. I'll be doing some this evening - but if you'd like to help then click on this link below.
Another example of using the crowds of people approach and viral marketing to provide useful knowledge. I often wondered when I was devising the knowledge management strategy at one firm whether there was a way we could use a mechanical turk approach to solve problems. I did come up with an answer to this but am not putting it out for the moment.
Off on the search then.......