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Monday, June 16, 2008

iPhone - a 3rd revolution?

Now that it is one week since all the hoopla of the WWDC and the launch of the iPhone Version 2, I've been reflecting on this and also thinking whether this is the time for me to switch.

The new iPhone answers some of the questions that I had in terms of allowing 3 G and GPS and also for its future if it is going to really tackle the corporate market - dealing with CIO's queries about working with their systems.

The main point was the price point - numerous bloggers felt that iPhone 1 was really aimed at the first adopters and the price in the UK of £100 for the 8GB version is within peoples pain threshold especially as in the European market - most phones are free and subsidised by the supplier.

The main thing was that although some of Apple's work in this area is a slight sense of catch up technologically - what no one does better than Apple is in ist very high standards in terms of design (the wow factor) and more crucially the ease of use for people. Talking to users of the iPhone 1 they said that even with it's limited offering they found it easy to use a significant number of the functions as well as the music (remember this doubles as an iPod also).

A number of commentators highlighted that Steve Jobs looked unwell (even though he is 53 - he did have surgery 4 years ago for pancreatic cancer). He also delegated a lot more of the key note to other speakers than he has in the past.

Maybe the iPhone is Steve Jobs 3rd revolution in the field of technology in terms of computers. He 1st did this in 1984 with the original Macintosh by utilising the GUI we all use today. Then the 2nd revolution was the developmenht of the iPod and iTunes and now the iPhone with it's attendant app Store which makes it into a handheld computer with software.

Apple have always tried to make using the technology not only a triumph of design but also an easy to use for those of us who aren't computer geeks.

Simplicity uber alles would summarise the Apple technology for me and why I will continue to use it.

If the iPhone is to Steve Jobs last major contribution to consumer technology, then what a way to bow out - most of us never have the opportunity to be revolutionary - he may have achieved three revolutions in his career in consumer technology and interestingly bought them closer to what Bill Gates wanted in terms of a computer on everyones desk. Jobs may have liberated that to one in everyones hand.

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