David Cameron and his Blog

I noticed last night that David Cameron has launched a blog and if you click on the title it will take you directly to his blog. It is of course not the first political person in UK politics to have a blog - David Milliband has got one. However Cameron's blog - even though it is in beta - does at least have some video and shows an understanding that a blog can be so much more than just a bland set of words. Cameron's blogs - show him in various settings - on the first video with him at home - one notes the environmentally friendly washing up liquid strategically placed - or talking about issues such as clean politics and his recent trip to India.

It does appear that the right in British politics have understood the importance of blogs and vlogs as a means of getting over their message quickly to the internet generation. I would also refer you to another site called 18 Doughty Street.

I'm interested as this gets round the need to sell your message via the traditional media of Party Political Broadcasts which is tightly regualted in the UK as to the amount that you can have. This medium enables parties to rapidly respond to events as they occur. Conservative politicians ever since i've been able to vote over the last 25 years have complained about BBC and other media bias and it will be interesting to see how these elements respond to them being bypassed.

It will be fascinating to see how this develops in an election setting. It will be interesting to see if dour Gordon can truly embrace this new medium without feeling the need to harangue the viewer as he seems to do regularly when being interviewed.

Perhaps we will see one day a Vlog from a law firm as a means of supporting knowledge management in the firm - you never know.