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Tuesday, February 20, 2007


I did say in my Valentines Post that I would post the comments made by Tim Sanders on why Love conquers all in terms of business on the 15th - sorry I totally forgot but anyway better late than never.

Sanders said the following:

It’s risky to talk about love in business, especially in these turbulent times.

Here are five tough-minded reasons why generosity is the best strategy for individual and corporate prosperity.

  1. You’ll build an outstanding brand. By becoming a knowledge guru, sharing your network, and being a compassionate partner, you’ll differentiate yourself. You’ll be useful, memorable — special.

  2. You’ll create an experience. Business is not just about what you know — it’s about whether you can break through the clutter and information overload. When you represent knowledge, opportunity, selflessness, and intimacy, you are not just a smart colleague; you are fun, interesting, and valuable.

  3. You’ll get access to people’s attention. The scarcest resource in business is attention. How do you convince people to really pay attention to what you’re saying or to give you advice that you need? People with outstanding brands and people whom others are eager to deal with attract undivided attention. This produces results.

  4. You’ll harness the power of positive presumption. Making progress means making change. One of the biggest obstacles to change is getting people to trust you. Businesspeople embrace the power of building relationships with a deep level of trust. Your colleagues will presume that your arguments hold water, that your recommendations are solid, and that your referrals are valuable. They’ll presume that you have their best interests at heart (which you do). This is a powerful advantage.

  5. You’ll receive exceptional feedback. There’s one last tough-minded reason to share what you know: You’ll learn whether your knowledge has value. If you are eager to offer people knowledge, they will be eager to give you helpful feedback in return. They’ll tell you which ideas worked out well and which didn’t work out so well. They’ll tell you which contacts were helpful and which weren’t. They’ll keep talking to you. And you’ll keep learning from them. It’s a loop.
I’d welcome comments as to this in terms of knowledge management and whether it answers the ‘What’s in it for me’ question when it comes to professionals sharing knowledge.

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